Mount Laurel, NJ — Tuesday, February 9, 2026 — The Health & Voluntary Benefits Association® (HVBA) today announced the appointment of Robert Lashley, President and Chief Executive Officer of ClickEnroll, to its Advisory Board. Lashley brings more than 30 years of leadership experience across insurance, benefits technology, artificial intelligence, and enterprise software development, further strengthening HVBA’s mission to advance innovation, collaboration, and best practices across the voluntary benefits ecosystem. 

A recognized industry architect, Lashley has built a career transforming complex, fragmented enrollment processes into scalable, data-driven platforms that improve engagement for employers, brokers, carriers, and employees alike. As founder and CEO of ClickEnroll, he has led the development of a next-generation benefits engagement and enrollment ecosystem designed to simplify decision-making, increase participation, and deliver personalized digital experiences through intelligent automation and modern architecture.

“Rob’s depth of experience and forward-thinking approach to benefits technology make him an invaluable addition to the HVBA Advisory Board,” said Robert Shestack, Chairman & CEO of the HVBA. “His leadership at the intersection of enrollment innovation, data standards, and human-centered design aligns closely with HVBA’s commitment to helping the industry evolve responsibly and effectively.”

Prior to founding ClickEnroll, Lashley held senior leadership roles at Manhattan Life and Humana, where he led enterprise enrollment transformation initiatives, electronic data interchange (EDI) architecture, and strategic integration partnerships within voluntary and group benefits divisions. Earlier in his career, he served as Chief Technology Officer of Falcon Technologies and as Vice President and Partner at TopLink Systems, architecting enterprise-grade platforms supporting enrollment, billing, claims, and administration for carriers nationwide. 

In addition to his executive leadership, Lashley is a founding member of the LIMRA Data Exchange (LDEx) standards committee and has played a formative role in shaping data integration frameworks that continue to influence interoperability and enrollment modernization across the industry. He is a frequent international speaker and trusted advisor to organizations spanning carrier, broker, union, and employer ecosystems. 

“I’m honored to join the HVBA Advisory Board,” said Lashley. “HVBA plays a critical role in fostering collaboration and thoughtful innovation across the voluntary benefits community. I look forward to contributing my experience and perspective to help advance solutions that benefit the entire ecosystem.”

Beyond his professional work, Lashley has supported numerous nonprofit and mission-driven organizations through technology consulting and strategic advisory roles, reflecting a longstanding commitment to community impact and service. 

About the Health & Voluntary Benefits Association® (HVBA)

The Health & Voluntary Benefits Association® is dedicated to advancing the voluntary benefits and healthcare industry through education, collaboration, and advocacy. HVBA brings together carriers, brokers, technology providers, and industry leaders to promote innovation, best practices, and sustainable growth across the health and voluntary benefits landscape.

Media Contact

Sarah M. Hunt
Senior Vice President, Administration
Health & Voluntary Benefits Association®
shunt@vbassociation.com
www.vbassociation.com