Convince Your Boss

Convince Your Boss

Convince Your Boss

Benefits for employers/corporations

By requiring and/or covering the expense of certification for employees, whether it be your HR and Benefits Team, or your Insurance/Benefits Advisors, the CVBS program effectively ensures:

  • Your business policies are up-to-date
  • Federal rules and regulations are correctly implemented and adhered to
  • Current best practices in voluntary benefit delivery and enrollment are in place

Let your boss know CVBS is essential

We know the advantages Certified Voluntary Benefits Specialist® (CVBS) designation offers to members and their organizations, and we want you to be able to communicate them effectively. After all, communication is an essential part of program delivery. And as a CVBS, you’ll be consistently defining your ideas with confidence. Let your boss know the benefits of getting certified and how it strengthens your organization from the bottom up.

Make it personal

What HR challenges does your organization face?

  • Are employees moving on regularly or actively looking for other jobs?
  • Do co-workers complain about a lack of job satisfaction?
  • Is your organization struggling to attract talented, qualified candidates?

Highlight the issues pertinent to your organization and give examples of how CVBS can address each one of them.


‘We can attract top talent if candidates know we have programs for in place dedicated to their personal career development.’

‘Our organization can make significant health and benefits savings and add value to our employee benefits package by offering an array of voluntary benefits programs custom tailored to meet the specific needs and interests of our workforce.’

Why Voluntary Benefits?

Yes, it’s about the money

Tell your supervisor you can save them money by taking the course and getting certified. Best of all, the cost of the course is redeemable as tax credits.
Explain the significant return on investment (ROI) and value on investment (VOI) voluntary benefits programs generate. They save money on underutilization of preventing costly expenditure. They produce cash flow by boosting productivity and performance.

Making the Business Case

Delivering on 4 critical life needs of employees

  1. Health: Minimizing employees’ health risk and promoting well-being.
  2. Wealth accumulation: Protecting employees’ income and assets.
  3. Security: Protecting employees’ dependents, vulnerable people, or identities.
  4. Personal: Protecting things that are important to employees’ needs or individual interests.

A key driver for employee satisfaction & recruitment

Gone are the days of “voluntary” being frowned upon in the workplace. We are past the stage of employer unease with the concept and the resulting worry about “selling” to employees. Instead, voluntary benefits have become a welcome addition – some would even say critical – yielding increasingly competitive employee benefits packages.

  • 77% of workers say the benefits package is an important factor in their decision to accept or reject a job.(1)
  • 63% of employees say that benefits are one of the reasons they work where they do.(2)
  • 60% of employees believe that their benefits are just as important as their salary.(3)

Building on the growth and diversification of product offerings over the past ten years, the voluntary benefit industry is poised for expansion and increased adoption over the next decade, as talent attraction and retention continue to a top priority for employers.

Unlike the last decade, this one comes in with a booming economy and a voluntary benefits industry with an abundance of offerings that is advantageous for both employees and employers. Keeping in the know is more crucial today then ever before. Don’t keep your organization in the past, rather equip it with the necessary skillset to tackle today’s biggest challenges and prepare it for what is to come! The CVBS program is YOUR reliable solution!

Be the best

Your education is a valuable commodity. Let your boss know you want to develop your career and gain additional qualifications. If you demonstrate long-term commitment to your profession, you’ll no doubt receive the support of your employer.
The HR industry is rapidly evolving, and unless you’re plugged into the network defining the new parameters, you and your organization, will always be one step behind.

Reach out and connect

It’s who you know, and what you know. With a global following of millions of industry professionals, the CVBS network is unparalleled in its human resource capacity. Being a part of that network opens up pathways to career development and financial opportunities, that would otherwise remain hidden.
Join forces with the influencers leading your profession. Gain invaluable insight into their methods and practices, and learn how they’re helping established corporations stay ahead of the competition. The biggest names in business are literally one email away. Use their knowledge to further your own organization’s ambitions.

Dear boss

Perhaps you’d prefer to put your thoughts in writing? Or maybe your boss would rather accept a written request? Use our CVBS request letter template to explain the benefits of certification.
Fill in the appropriate responses, or rewrite it completely. Either way, it launches you on the path to professional development.

Lead the team

The benefits of CVBS certification are delivered through you to every other employee in your organization. Make sure your employer understands certification is the first step on a path to long-term success.
Not only will you be delivering an invaluable service to your organization and its employees, you’ll also be sharing the knowledge you gain with your immediate team. Think big picture. Explain clearly how the HR department can supercharge your workforce with a tailor voluntary benefits programs offering, and provide a tailored employee benefits package that increases employee satisfaction and solidifies long-term loyalty to your company.

(1) EBRI, Views on the Value of Voluntary Workplace Benefits: Findings from the 2015 Health and Voluntary Workplace Benefits Survey, 2015
(2) Mercer, Inside Employees’ Minds, 2015
(3) Unicorn HRO