New President & COO brings senior and benefits industry expertise to NIH’s leadership team

January 27, 2026 – DES MOINES, IOWA. NIH is a fast‑growing consulting firm specializing in healthcare design, data, pharmacy, and analytics, helping employers better manage healthcare costs while improving care quality and access to personalized services for their employees.

NIH has named Robert S. Shestack as its President & Chief Operating Officer. Prior to joining NIH, Mr. Shestack was most recently the Chief Revenue Officer at Juice Financial. Mr. Shestack also serves as the Chairman and CEO of the Health & Voluntary Benefits Association, a non-profit 501(c)(3) focused on education and networking opportunities related to providers and purchasers of healthcare and supplemental insurance programs. He will be responsible for leading NIH’s corporate strategy and growth efforts in the healthcare market as NIH continues to scale its industry-leading solutions. In addition, he will continue to focus on the growth and strategy of the HVBA.

“We are pleased to have Rob join our executive team and leading the strategy and operations of NIH,” said Jake Velie, Chairman & CEO. “Rob’s credentials, reputation and knowledge speak for themself. His extensive experience, leadership and benefits industry relationships make him an important part of our future growth. His strategic insight and industry perspectives will be a key addition in support of our strategic and growth efforts.”

Mr. Shestack has over 35 years of experience in strategic leadership roles in the healthcare space, across organizations such as Willis Towers Watson, AmeriFlex, USI, Marsh / Mercer, AmWINS, and Juice Financial. He holds undergraduate degrees in Actuarial Science, Risk Management and Business Law from Temple University.

“I am excited to join the NIH team,” said Shestack. “The challenges employers face in their healthcare spends and quality of care for their employees are underserved and a problem among brokers and their clients alike. Bringing NIH’s innovative solutions to this market offers a unique opportunity for employer to significantly reduce their healthcare spend, delivering more affordable and quality care improving the lives and wellness of their employees.”

About National Integrative Health

Since 2013, NIH has specialized in delivering innovative, highly effective clinical strategies directly to employers and their employees. Unlike traditional partners, NIH can integrate seamlessly into existing initiatives to expand impact and scope or design a program entirely from the ground up. In addition to its clinical strategies, NIH provides one‑stop healthcare delivery, provider case management, clinical consulting and engineering, 360° secure healthcare data solutions, and net‑zero funding. By doing so, NIH has helped clients save tens of millions in healthcare spend and serves Employers, Brokers, Population Health companies, Third‑Party Administrators, Healthcare Delivery Organizations, and Unions & Associations.

Contact Information:

National Integrative Health
Jake Velie, Chairman & CEO
jvelie@nationalintegrativehealth.com
www.nationalintegrativehealth.com