Employee benefits can be one of your most powerful tools for attracting and retaining talent. Knowing this, you should regularly assess your benefits program to determine whether it resonates with current and prospective employees. Is the program digitally friendly, personalized, communicated clearly and promoted during open enrollment and year-round? Even still, how are you measuring employee participation? By taking an active, strategic approach to benefits, you can move toward creating a better benefits program that workers can’t resist.

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